Jennifer

Zaragoza

is a cool Product Designer who excels in navigating ambiguity, and refining defined problems.

With 5 years of experience, I specialize in Experience Design, Design Thinking, and Product Strategy in the B2B SaaS space. I am passionate about Design Ops and Design Systems.

Collaborative * Scalable * Empathetic

My Design Philosophies

Collaborative

I believe in designing through close collaboration with stakeholders, including users, engineers, and other designers. This ensures all perspectives are considered, leading to more effective and innovative solutions.

Empathetic

Drawing from my background in veterinary medicine, I strive to deeply understand and address users' needs and emotions. By combining empathy with data-driven decisions, I create solutions that truly resonate and serve their purpose.

Scalable

I design with scalability in mind, ensuring that my solutions can grow and adapt to increased user demands or new use cases without losing quality or performance. This approach allowed me to craft sustainable products for the long term.

Case Studies

My Proudest Work

Analytics Dashboard

Tagboard Inc.

Data Visualization • UX Copy • Cross-Functional Collab

Providing and enabling users to effectively track and analyze QR code engagement and gather insights on user interactions and geographic distribution.

Launched 2023

Micro-interactions

Tagboard Inc.

IxD • Under NDA • User Engagement

My approach to increasing product engagement and delighting users in the process by introducing fun micro-interactions throughout Tagboard’s Dashboard.

Launched 2024

Production Dashboard

Tagboard Inc.

Redesign • B2B SaaS • End-to-End

Enhancing informational architecture and improving the overall workflow for the Production Management Dashboard.

Launched 2022

Style Guide

Tagboard Inc.

Component Library • Team Impact • Product Impact

Establishing a full comprehensive Style Guide to improve code quality and maintainability, and increased efficiency and productivity.

Launched 2021

Google Sheets Integration

Tagboard Inc.

Live Data • B2B SaaS • NBA Project

Optimizing the user experience by introducing a feature that seamlessly automates sports data importation, improving the process of airing their graphics for sport events.

Launched 2023

Sportradar API Integration

Tagboard Inc.

Live data• B2B SaaS • End-to-End

Introducing Google Sheets to the graphic editor, optimizing the user experience by seamlessly automating data importation, improving the process of launching their graphics On-Air.

Launched 2023

Mobile App

Project Untaboo

Mobile app • UX/UI Design • User research • Contract

Mobile app designed to offer convenience and support for individuals seeking period care products, particularly targeting busy travelers.

Contract 2020

What I bring to the table

    • Proficient in crafting and applying style guides for organizational efficiency and unified branding.

    • Expert in expanding design systems for streamlined workflow and consistent brand identity.

  • In my experience, I've facilitated engineer involvement in early product meetings to integrate technical insights with business and client objectives.

    Also, pioneered regular design critiques to harmonize technical and design considerations, optimizing collaborative problem-solving.

    • Innovated a unique marketing strategy incorporating iconic imagery and brand colors, elevating brand visibility.

    • Drove customer engagement and revenue growth through strategic marketing of new product launches.

  • Able to lead the design of numerous foundational projects.

    Previously led 8 projects culminating in the launch of Tagboard's App Marketplace at the 2023 NAB Show.

    Established products now critical to the daily operations of Tagboard’s major clients.

    Clients include NFL, Fox Sports, TEGNA, and more!